There is no doubt that everyone wants to be in the first place in the search results on Google, and there is a good reason for that. Everyone knows that being at the top of the Google search engine results means that you will get a lot of visits to your site. Even more than that, appearing at the top of the search results is one of the most important reasons for increasing credibility in the eyes of most people.

In addition, being at the forefront of Google search results by selecting relevant keywords is very important for companies.

So, how do you rank well in Google search results? Is Google search rankings the preserve of giant websites like Forbes and Buzzfeed? Or can you fight your way to the top?

Well, in a nutshell, the answer is “yes.” You can get higher results in Google searches by following some important strategies. And in this article, we show you the top 5 strategies you can use to help you do just that.

Table of Contents

Improve your domain authority

Domain Authority is a metric introduced by Google a few years ago to assess the reputation of websites. Google stopped publishing this number a while ago, but more or less it’s still clear that it’s an essential part of Google’s algorithm for rating sites.

To fill the void left by the official Google number, Moz created its own domain authority algorithm to do the same job. This algorithm attempts to reverse engineer the Google algorithm to determine a site’s reputation.

Just like the Google algorithm, Moz‘s domain authority algorithm ranks websites from 1 to 100 based on a number of factors such as backlinks and your site’s traffic history.

As you can probably imagine, it takes a lot of time and effort to increase your domain authority. Google and Moz target content that is consistent, relevant, and meets the needs of searchers. Most major sites on search engines have been around for years and have hundreds if not thousands of pages, articles and web visitors.

Almost any website can reach a domain authority of at least 10. However, exceeding this number can take some real effort.

Since the domain authority of your site plays a huge role in how Google displays your content, if you want to rank higher on Google, it pays to keep an eye on where you are and decide where you want to be.

Also read: What is the difference between wordpress and blogger?

In general, a domain authority of 20 to 30 for a local business is fairly good. This will often land you at the top of the local search results. However, international companies often need to achieve higher targets, so an domain authority in the range of 40-60 will do the trick, although higher is always better.

Get more backlinks

As mentioned above, backlinks are an essential part of how Google determines the value of your content. The idea here is very simple: when a website or web page provides valuable content, other websites will naturally want to link to that content, and they will provide many backlinks to that site.

The only problem is that most people don’t search much to find good content. They usually look at the first search results on the page, and pick one of those first sites to cite.

As a result, content that ranks as good content tends to get more backlinks, while content that doesn’t rank as well tends to rank lower and lower. So, how do you overcome this problem?

There is no doubt that one of the best ways to increase backlinks to your site is through your content marketing. The more high-value content you create, the more likely people are to find it and link to it on their sites and blogs. This is one of the most important reasons companies are interested in blogs, as these blogs help them publish their content and enable them to build a wide audience that follows their business.

Another way to use content marketing is to create what are called “lead magnets”. Typically, these are highly valued pieces of content such as case studies or white papers that provide unique and distinct insight. Because these resources are specific to your business, when people want to use your data in their content, they will usually add backlinks to your site as a form of source citation.

Agorapulse‘s social media lab is a great example of this, where they run the tests and then publish the results in case studies that are available online for free.

For example, you can share your content on social media, ask influencers to review it or email websites directly and ask them to link to your content. Or if you really want to ensure that your article gets seen, you can always run ad campaigns to promote your content.

If you’re not sure how many backlinks you have or want to know how many links you get, you can use a tool like SEMrush‘s Backlink Checker to track your backlinks. With tools like these, you can track backlinks, spot “toxic” backlinks to remove them, and generally stay on top of your backlink strategy.

Create your own backlinks

Of course, if you really want to make sure that your content gets backlinks, why not do it yourself? If you write articles for other websites, you decide which high domain authority content to link to.

This type of strategy takes a lot of work, but it is one of the surest ways to get backlinks from other websites. Most publishers – including you probably – love free, high-quality content, so if you want to create good content for a site, they will usually be willing to publish it.

The trick here is to make sure that you have top notch non-promotional content on your website – content that people can’t get anywhere else.

As a general rule, include at least 3-5 internal links for every 1,000 words of content. Links at the beginning and end of your content are the most important in Google’s eyes, so make sure you link to your content in these places whenever possible.

Use appropriate keywords

Your ” keyword strategy ” should be at the heart of your priorities to rank well on Google search results. All of the previous steps won’t do much if you’re using the wrong keywords.

In fact, a post on your site can have more traffic than any other site. However, not all of this traffic translates into conversions because visitors find that the content of the page is not relevant to the desired content and leave the site.

On the surface, the article should be a huge success based on the traffic. Unfortunately, due to not using the right keywords, the article will not appear to the type of audience interested in the published content. As a result, it wouldn’t be surprising that no one would convert within the site.

Optimize your site

If you are looking for a straightforward way to increase your ranking in Google search results, you may want to improve your website, and we mean improve it from a technical point of view.

Of course, the first place to start with website optimization is your site speed. These days, we all expect instant gratification in everything. We want our food to be ready quickly, packages to arrive in two days or less, and of course web pages to load in less than a second.

According to Google, increasing the page load time from 1 second to 4 seconds increases the page bounce rate of visitors by 32%. And that’s just a two-second delay! While with a loading time of 11 seconds, the bounce rate of visitors rises to 125%.

Since Google’s goal is to connect people to the web pages and sites they search for, they pay a lot of attention to things that might increase your bounce rate. After all, a high bounce rate indicates a poor user experience. And because Google doesn’t want that, Google algorithms make sites with slow loading times lag behind in search results. This applies to both organic search results and paid search results.

So, if you’re looking to improve your search engine optimization (SEO), improve your search engine marketing (SEM) performance, or just the overall user experience, increasing your website speed should be a priority.

Once your website is up and running, see if you have any technical SEO issues that need to be resolved. Broken links, indexing errors, etc. can affect your SEO ranking, so it pays to stay on top of the technical side of things.

SEO work may not be as fun as creating content or getting backlinks, but it’s technically important. Best of all, it’s completely under your control, so spending a little time here can often lead to big results.

In this way, we 10Short explained the 5 best ways to improve your site to easily rank in Google

5 strategies to top the search results on Google

Improve your domain authority